Cookie policy
This page lists what we store in your browser, why, and for how long. You choose what you allow, and you can change that choice at any time from the cookie preferences link in the footer.
Policy version: 2026-09-04
Who is responsible for this
Rollfuse is the controller of the data described on this page: we decide why it is collected and what is done with it. For anything to do with your personal data — including asking us to erase what we hold — write to privacy@rollfuse.com. This page covers only what is stored in your browser; the privacy policy covers everything else, including how long each store of personal data is kept and how to exercise your rights.
Necessary
Always active. These make the site work at all, and we cannot switch them off. They do not track you across other sites.
Kept for: Up to 12 months, and the session cookies only until you close the browser. Each cookie's own lifetime is in the table below.
| Cookie | What it is for | How long it lasts |
|---|---|---|
| rf_consent | Stores the choice you made on this page. | 12 months |
| Session cookie | Keeps you signed in to the console. | Session |
| go_locale | Remembers which language you chose. | 12 months |
| pricing_visitor_id | Keeps the pricing you were shown stable between visits. | 12 months |
| rf_site_session | Groups your page views into one visit so we can count visits. Never leaves your browser and is never linked to you. | 30 minutes |
Analytics
Only with your permission. Lets us see which pages you visited and in what order, so we can tell what is working. We store this ourselves; we do not sell or share it.
Kept for: Up to 12 months in your browser. The visit history we record from it is kept for 14 months, and your consent decision itself for 5 years, so we can show what you authorized and when.
| Cookie | What it is for | How long it lasts |
|---|---|---|
| rf_vid | A random id for this browser, so repeat visits can be recognised as the same visit history. | 12 months |
| rf_sid | Groups the pages of a single visit together. | 30 minutes |
Marketing
Only with your permission. Lets our advertising partners recognise this browser so we can measure our campaigns and show you relevant ads. If you arrived from one of our Google ads, we also keep the click identifier Google added to the link (gclid) with your visit. If you then create an account, or later pay for a plan, we report that outcome to Google Ads against that identifier, with the amount paid. Nothing else about you is sent with it.
Kept for: Up to 24 months, set and kept by Google and Meta under their own policies rather than ours. The click identifier and the outcomes reported against it are kept on our servers for 14 months; once reported, Google keeps its copy under its own policy.
| Cookie | What it is for | How long it lasts |
|---|---|---|
| Google and Meta advertising cookies | Measure campaign performance and support remarketing. | Up to 24 months |
Measurement before and despite a refusal
Our advertising tag from Google (Google Tag Manager) loads on every page, including before you decide and after you refuse. While you have not granted marketing consent it is explicitly told to store nothing, and it stores nothing on your device. It does still send Google a request that carries your IP address, your browser's user agent, and which page you were on, which Google uses to estimate campaign results in aggregate. Meta's tag is different: it does not load at all unless you grant marketing consent, so refusing means Meta receives nothing.
Changing your mind
Use the cookie preferences link in the footer of any page. Withdrawing analytics consent deletes the ids above from your browser and stops us recording anything further. You can also ask us to erase the visit history already recorded for you.